For the first time in 42 years, the Toyota RAV4 has surpassed the Ford F-150 as the best-selling vehicle in the US. The shift highlights a changing preference in the American automotive market, with SUVs gaining popularity over traditional pickup trucks.
For over 40 years, the Ford F-150 reigned supreme as the best-selling vehicle in the US. Its rivals from General Motors and Ram always trailed behind, while other sedans and SUVs never seriously threatened the Ford pickup's dominance. But in a stunning turn of events, the 2024 sales figures reveal a new champion. The Toyota RAV4 has dethroned the F-150, marking the first time in 42 years that a vehicle other than the iconic pickup has claimed the top spot.
This shift signifies a major change in the US automotive landscape, challenging the long-held preference for pickup trucks.Last year, Toyota sold 475,193 units of its popular crossover in the US, representing a 9% increase over 2023's sales figures. The RAV4's diverse powertrain offerings, including gasoline, hybrid, and plug-in hybrid options, have contributed to its success. Additionally, the current generation of RAV4 nearing the end of its production run might have spurred increased sales due to attractive deals and discounts.Meanwhile, Ford sold 460,915 units of the F-150, a 5% decrease from the previous year. While still a significant figure, it pales in comparison to the RAV4's impressive sales performance. Ford maintains that the F-Series line, encompassing models like the F-250 and F-350, remains the best-selling vehicle line in America with a total of 750,789 units sold. However, the RAV4's ascension to the top spot undoubtedly marks a significant challenge to Ford's longstanding dominance in the US market. The all-new RAV4 model expected soon could further solidify its position as the reigning champion
Toyota RAV4 Ford F-150 Best-Selling Vehicle US Auto Market SUV Popularity
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