Fast-casual restaurant chain, Kenny Rogers Roaster bagged five trophies at the recently concluded Marketing Excellence Awards 2024, held at the Shangri-La Fort last August 15.
Three campaigns were at the center of this year’s haul, solidifying Kenny Rogers Roasters as one of the leaders in the competitive Filipino food market.
The Solo Love Club campaign challenged the traditional Valentine’s Day narrative, encouraging the celebration of solo diners during a season typically reserved for couples. Its success in resonating with younger audiences led to a Silver award for Excellence in Omnichannel and a Bronze for Excellence in Advertising.
For this year’s strong showing, Kenny Rogers Roasters Philippines Marketing Director Lorent Adrias was awarded Marketing Leader of the Year. Despite the challenges posed by the global pandemic, Adrias successfully increased the brand's market share and improved overall business performance. His strategic pivot to enhanced digital and delivery services proved instrumental in sustaining the brand's success.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Kenny Rogers is most-awarded restaurant chain at The Marketing Excellence Awards 2024The Philippines’ leading fast-casual restaurant chain, Kenny Rogers Roaster bagged five trophies at the recently concluded Marketing Excellence Awards 2024, held at the Shangri-La Fort last August 15. (L-R) Jana Omadto - Marketing Officer, Bryan Castro - Corporate Executive Chef, Rei Fabros - Marketing Section Lead, Darwin Hosingco - Sr.
Read more »
Kenny Rogers bags 5 trophies at Marketing Excellence Awards 2024FAST-CASUAL restaurant chain Kenny Rogers Roasters bagged five trophies at the Marketing Excellence Awards (MEA) 2024 held at the Shangri-La Fort on Aug. 15, 2024.
Read more »
DITO bags 3 trophies at Marketing Excellence Awards 2024Defining the News
Read more »
DITO bags 3 awards at prestigious Marketing Excellence Awards 2024DITO Telecommunity's digital marketing campaign 'Galing DITO' continues to shine as a celebration of Filipino talent and excellence, winning two gold awards and a silver at the prestigious Marketing Excellence Awards (MEA) 2024.
Read more »
Mang Inasal celebrates wins at Marketing Excellence Awards 2024MANG Inasal, the Philippines' grill expert, demonstrated its marketing prowess by taking home numerous awards at the Marketing Excellence Awards 2024 held at Shangri-La the Fort, Manila. The brand earned a total of six awards: one gold, two silver and three bronze.
Read more »
4 UM students top licensure exam for criminologistsFOUR students from the University of Mindanao topped the July-August 2024 Criminology Licensure Examination.
Read more »