The Philippines’ leading fast-casual restaurant chain, Kenny Rogers Roaster bagged five trophies at the recently concluded Marketing Excellence Awards 2024, held at the Shangri-La Fort last August 15. (L-R) Jana Omadto - Marketing Officer, Bryan Castro - Corporate Executive Chef, Rei Fabros - Marketing Section Lead, Darwin Hosingco - Sr.
The Philippines’ leading fast-casual restaurant chain, Kenny Rogers Roaster bagged five trophies at the recently concluded Marketing Excellence Awards 2024, held at the Shangri-La Fort last August 15.
Three campaigns were at the center of this year’s haul, solidifying Kenny Rogers Roasters as the leader in the competitive Filipino food market. The brand set a standard in the culinary and OOH landscape with their 3D Billboard along EDSA, earning the brand Gold for Excellence in Out-of-Home Advertising. Kenny Rogers Roasters found a way to cut through the clutter of billboards in the area to highlight their role in addressing the combination of hunger and frustration of being stuck in traffic. Empathy to the shared struggle and the delicious relief helped strengthen the brand appeal to the commuters.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Kenny Rogers bags 5 trophies at Marketing Excellence Awards 2024FAST-CASUAL restaurant chain Kenny Rogers Roasters bagged five trophies at the Marketing Excellence Awards (MEA) 2024 held at the Shangri-La Fort on Aug. 15, 2024.
Read more »
Discover a new way to experience spice with Kenny Rogers Roasters’ Flamin’ Hot Pepper RoastTurn up the heat with the hottest sensation to come out of Kenny Rogers Roasters: The Flamin’ Hot Pepper Roast and Ribs.
Read more »
Kenny Rogers wins at 2024 International Mob-Ex AwardsKENNY Rogers Roasters proudly represented and won two awards for the Philippine restaurant industry at the Mob-Ex Awards held recently in Singapore.
Read more »
Presenting the new Kenny Rogers Roasters' Flamin' Hot Pepper RoastTURN up the heat with the hottest sensation to come out of Kenny Rogers Roasters: The Flamin' Hot Pepper Roast and Ribs. The new recipe goes beyond the usual thrill that one gets in spice; it takes the taste buds on a flavorful journey with a combination of spicy, tangy, zesty and savory.
Read more »
THE SINGER OR THE SONG? Kenny Rogers tune becomes deeper and more poignant as sung by Juan KarlosIn 1982, American country singer Kenny Rogers became a household name in Manila when his song “Through the Years” (cowritten by Steve Dorff and Marty Panzer, produced by Lionel Richie) entered the Billboard Hot 100 and went to no. 1 on the Adult Contemporary chart.
Read more »
InLife CMO and Bancassurance head shares experiences in marketing insurance to womenTAILORING insurance to meet women's unique needs, concerns and preferences has been crucial in encouraging them to practice financial empowerment and security, said Gae Martinez, chief marketing officer of Insular Life Assurance Co. Ltd. (InLife) and head of Bancassurance.
Read more »