FAST-CASUAL restaurant chain Kenny Rogers Roasters bagged five trophies at the Marketing Excellence Awards (MEA) 2024 held at the Shangri-La Fort on Aug. 15, 2024.
FAST-CASUAL restaurant chain Kenny Rogers Roasters bagged five trophies at the Marketing Excellence Awards 2024 held at the Shangri-La Fort on Aug. 15, 2024.Three campaigns were at the center of this year's haul, solidifying Kenny Rogers Roasters as the leader in the competitive Filipino food market.The brand set a standard in the culinary and OOH landscape with its 3D billboard along EDSA, earning the brand Gold for Excellence in Out-of-Home Advertising.
In the online foodie space, The Great Garlic Roast did not just launch a product, it established a deeper connection with the consumers by engaging the Filipino online community and utilizing in-store experience.For this year's strong showing, Marketing Director Lorent Adrias was awarded Marketing Leader of the Year.Despite the challenges posed by the pandemic, Adrias successfully increased the brand's market share and improved overall business performance.
Rogers Bags Trophies At Marketing Excellence Awards 2024
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