TAILORING insurance to meet women's unique needs, concerns and preferences has been crucial in encouraging them to practice financial empowerment and security, said Gae Martinez, chief marketing officer of Insular Life Assurance Co. Ltd. (InLife) and head of Bancassurance.
TAILORING insurance to meet women's unique needs, concerns and preferences has been crucial in encouraging them to practice financial empowerment and security, said Gae Martinez, chief marketing officer of Insular Life Assurance Co. Ltd. and head of Bancassurance .'Women are incredibly diverse. They come from varied backgrounds, possess unique life experiences and face a multitude of challenges.
The InLife Sheroes Advocacy and Movement was the flagship initiative of InLife for women empowerment through financial inclusion. It was launched in partnership with the International Finance Corp. in 2019. Initially targeting 1 million Filipino women in three years, it has surpassed expectations, reaching out to 4.56 million Filipino women by the end of 2021 and up to 6.5 million Filipinos in 2023.
CMO And Bancassurance Head Shares Experiences In Marketing Insurance To Women
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