Cookies are snippets of code that allow third-party companies to track Chrome users' movements across the web. Information gleaned from them is used by third-party publishers and websites to sell their own advertising.
WASHINGTON, D.C. ― Google on Monday said it was ditching its long mooted plan to block tracking 'cookies' on its Chrome browser after years of resistance from online publishers and questions from regulators.Cookies are snippets of code that allow third-party companies to track Chrome users' movements across the web. Information gleaned from them is used by third-party publishers and websites to sell their own advertising.
Online publishers that widely deploy cookies argued that the project would increase Google's dominance since the giant holds mountains of data on consumer behavior that will be denied to others.Instead of doing away with third-party cookies, Google will 'introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing,' Google Vice President Anthony Chavez said in a blog post.
Sticks With Tracking 'Cookies'
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