The major reversal follows concerns from advertisers saying the loss of cookies in the Chrome browser will limit their ability to collect information for personalizing ads, making them dependent on Google's user databases
This is AI generated summarization, which may have errors. For context, always refer to the full article. Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, July 22, after years of pledging to phase out the tiny packets of code meant to track users on the internet. The UK’s Competition and Markets Authority had also scrutinized Google ’s plan over concerns it would impede competition in digital advertising.
Cookies are packets of information that allow websites and advertisers to identify individual web surfers and track their browsing habits, but they can also be used for unwanted surveillance. Chavez said Google was working with regulators such as the UK’s CMA and Information Commissioner’s Office as well as publishers and privacy groups on the new approach, while continuing to invest in the Privacy Sandbox program.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Google scraps plan to remove cookies from ChromeLatest Philippine news from GMA News and 24 Oras. News, weather updates and livestreaming on Philippine politics, regions, showbiz, lifestyle, science and tech.
Read more »
Filipinos search for BINI over Taylor Swift, other celebs on YouTubeThe Philippines is blooming, and Google has the data to prove it.
Read more »
Boracay, Tokyo top Filipino travelers' mid-year searches — GoogleTourist haven Boracay and Japanese capital Tokyo are the top destinations among Philippine travelers, according to mid-year data collected from Google Flights.
Read more »
Google-backed AI startup Cropin wants to predict future of foodFood and agriculture AI startup Cropin Technology Solutions has unveiled a real-time intelligence solution to forecast future yields for 13 vital crops as artificial intelligence helps overcome bottlenecks in the farming industry. The Bangalore-headquartered company unveiled Sage, powered by Alphabet Inc.
Read more »
Moscow demands Google unblock 200 Russian YouTube channelsDefining the News
Read more »
European Union’s competition boss signals fresh AI scrutiny for Microsoft-OpenAI deal and GoogleBy Kelvin Chan | The Associated Press LONDON—The European Union is escalating its scrutiny of the artificial intelligence industry, including taking a fresh look into Microsoft’s multibillion-dollar partnership with OpenAI, a top EU official said on Friday.
Read more »