In U-turn, Google sticks with tracking 'cookies'

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Cookies are snippets of code that allow third-party companies to track Chrome users’ movements across the web. Information gleaned from them is used by third party publishers and websites to sell their own advertising.

In January 2020, Google announced its “Privacy Sandbox” project as a better approach that would no longer track users individually, but its implementation has been delayed several times. Instead of doing away with third-party cookies, Google will “introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing,” Google vice president Anthony Chavez said in a blog post.

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MlaStandard /  🏆 20. in PH

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