In 2005, the Philippine cinema could not keep up with the changing times. Stories that were not commercially viable were sidelined.
Seeing this gap, the Cultural Center of the Philippines along with other stakeholders looked for new ways to revive the film industry and help Filipino filmmakers have a platform for their truthful and socially relevant storytellingAnd thus, the Cinemalaya Philippine Independent Film Festival was born.'Our vision was to support filmmakers, give them an initial grant in order to help them produce it,' said Cinemalaya XX deputy festival director Teresa Rances.
Through its expansive cinema system, Ayala Malls has been providing a space of exploration for the filmmakers and helping in bringing the indie film movement to the forefront.It started out with two cinemas — one in Makati and the other in Quezon City. Then, it expanded to more Ayala Malls such as UP Town Center and Ayala Malls Solenad.At one point, there were screenings at the Ayala Malls Cebu.
And Ayala Malls Cinemas Dream Partnership
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