Filipino PR agency ALPAS took home two Gold Standard Awards at the ceremony held in Singapore on October 9, 2024. The awards recognize their successful campaigns for public service and NGO engagement, highlighting the Philippines' strength in strategic communications.
Public Relations and Public Affairs consultancy ALPAS earned two prestigious wins at the Gold Standard Awards in Singapore on Wednesday, 9 October 2024. As the only Filipino PR agency nominated, ALPAS stood alongside distinguished PR firms across the region, showcasing the country’s prowess in strategic communications and public affairs by winning in The Gold Standard Award for NGO Engagement.
This campaign was in partnership with the United States Agency for International Development and the Philippine Department of Health , and engaged influential Facebook groups geared towards supporting Filipino mothers. ALPAS furthered the reach of this webinar by leveraging on traditional media and implementing a digital media buying strategy targeted at parents, aged 23-50.
Atty. Carlo Escalada, ALPAS Chief Strategy Officer and a veteran in government relations, reflected on the company’s journey: “We are still quite a young company, launching in 2020. However, we’ve seen so much growth in these past few years, with these wins further proving the impact of the hard work and commitment of our entire team.”
Marketing & Advertising Pregencyawards Filipinopr Publicrelations Ngoengagement Strategiccommunications
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