Latest incursion by tech giant into territory dominated by broadcasters and pay-TV firms is good news for rights holders
, traditional TV companies from Sky and ITV to Comcast, Disney and Paramount in the US have been facing increasing competition for sports rights.
Pay-TV and cable companies continue to face budget cuts due to the inexorable decline in subscriber numbers switched off by the high prices for subscription TV packages. Earlier this year Comcast wrote $8.
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