BLACK Friday spending in the United States retail stores was muted this year in contrast to a more robust rise online, as bargain-hungry Americans skipped stores in favor of their phones and laptops, according to data from Mastercard and other data providers.
Sales at brick-and-mortar stores grew just 0.7 percent year-over-year, according to preliminary estimates by payments processor Mastercard, and were lower according to data firm Facteus.Yet US e-commerce sales increased by a hefty 14.6 percent online, according to Mastercard Spending Pulse, a metric measuring US retail sales across the Mastercard payments network combined with estimates for cash and check payments.The estimates aren't adjusted for inflation.
'But then when the Black Friday sales hit, we had this big concentration of spending, which was really done online given that's where you have the greatest amount of power and choice as a consumer.'Department store chains such as Macy's and Kohl's, as well as big-box retailer Target, could see muted sales this season, which is shorter, with only 26 days between Thanksgiving and Christmas.
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