The United Nations World Tourism Organization (UNWTO) emphasized the importance of a whole-government approach to reform tourism, along with enhancing public and private partnerships.
THE United Nations World Tourism Organization emphasized the importance of a whole-government approach to reform tourism, along with enhancing public and private partnerships.
In a news statement, UNWTO Secretary-General Zurab Pololikashvili stressed the unique opportunity presented to tourism to pause, reflect and recalibrate. He said: “The restart of tourism everywhere brings hope. It is the ultimate cross cutting and people-to-people sector. It touches on almost everything we do—and everything we care about. Tourism’s potential is now recognized more widely than ever. It’s up to us to deliver on this potential.
The same was true for the Middle East, which recorded an almost four times year-on-year growth, or 287 percent in January to July 2022, “boosted by the extraordinary results posted by Saudi Arabia [+ 121 percent] following the Hajj pilgrimage.”
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