AT the 2024 Marketech Asia Pacific (APAC) Marketing Technology Awards held in Singapore, UnionBank's groundbreaking approach to fulfilling customer experiences through digital transformation has been recognized yet again.
AT the 2024 Marketech Asia Pacific Marketing Technology Awards held in Singapore, UnionBank's groundbreaking approach to fulfilling customer experiences through digital transformation has been recognized yet again. Marketech APAC awarded UnionBank with 'Marketing Team of the Year,' while its Chief Marketing and Experience Officer Albert Cuadrante was named 'Chief Marketing Officer of the Year.
Cuadrante's efforts have driven a 22 percent increase in brand value over the past year by blending technology with customer insights, resulting in a secure and accessible digital banking experience.The Marketing Team of the Year and CMO of the Year wins cap off an exceptional year for UnionBank as it started 2024 as the first bank in decades to win a 'Marketing Company of the Year' honor at the 42nd Agora awards.
Named 'Marketing Team Of The Year' At Marketech
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