Union Bank of the Philippines’ groundbreaking approach to fulfilling customer experiences through digital transformation was recognized at the 2024
Marketech APAC Marketing Technology Awards in Singapore.
“This recognition underscores UnionBank’s dedication to putting the customer front and center in all our initiatives. The marketing team has constantly worked on deeply understanding our customers’ needs, frustrations, preferences, and behaviors, to transform their insights into actionable strategies that resonate with those we serve,” Cuadrante said.
Cuadrante’s recognition highlights his impact in aligning UnionBank’s services with customer expectations.
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