STRATEGIC marketing and promotions, improvement of infrastructure, and a relaxed visa policy were among the recommendations made by private tourism stakeholders to boost foreign tourist arrivals this year.
He stressed that “The DOT needs a multipronged approach, combining marketing with infrastructural improvements, to significantly increase tourist arrivals and meet its ambitious 8.4-million target this year.” He encouraged the DOT to “collaborate with private tourism stakeholders and airlines to create attractive packages and improve service quality. Special promotional airfares within the Philippines will also help.”
Alfred Lay, Director for Hotels, Tourism of Leechiu Property Consultants , echoed Shroff, saying, “I’m hopeful in the New Year the government can consider easing visa hurdles to Chinese tourists and therefore meaningfully increasing our arrivals. Without this, I think we will see single- digit growth in 2025, which is below what most industry stakeholders would be hoping for.”IN December, Lay predicted that the Philippines will likely recover its pre-pandemic arrivals of 8.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Hollywood Actors Promote Philippine TourismFilipino-American Hollywood actors Nico Santos and Mark Dacascos recently visited the Philippines and explored destinations like El Nido, Palawan. They were hosted by the Tourism Promotions Board (TPB) as part of their global influencer program. Both actors expressed their love for the Philippines and plan to return with friends.
Read more »
Philippine Tourism Boasts Resilient Recovery in 2024The Philippine tourism sector experienced a remarkable rebound in 2024, exceeding expectations and showcasing the country's resilience in the face of global challenges.
Read more »
Clark Freeport Zone Becomes First Hall of Famer in Philippine Sports Tourism AwardsClark Freeport Zone, recognized for its prominent role in hosting sporting events, was granted the prestigious Hall of Fame title at the Philippine Sports Tourism Awards (PSTA). The award highlights Clark's commitment to sports tourism and its contribution to the growth of the industry.
Read more »
Japan Eases Travel Advisories for Mindanao, Boosting Philippine TourismJapan's decision to downgrade travel advisories for parts of Mindanao is seen as a major win for Philippine tourism. The move is expected to attract more Japanese visitors and stimulate economic growth in the region.
Read more »
Philippine Tourism Revenue Hits Record High in 2024The Philippines tourism sector achieved record revenue of P760.5 billion in 2024, marking a 9.04% increase from the previous year. This surge surpasses the pre-pandemic level by 26.75%, demonstrating a robust recovery. International visitor arrivals also reached 5,949,350, with South Korea remaining the top source market. The success is attributed to the Marcos administration's pro-tourism policies and the country's appeal as a top travel destination.
Read more »
Philippine Government Boosts Tourism Budget for 2025The Philippine government has significantly increased the budget for key tourism agencies in 2025, aiming to boost domestic and international tourism.
Read more »