The Philippine tourism sector experienced a remarkable rebound in 2024, exceeding expectations and showcasing the country's resilience in the face of global challenges.
As 2024 draws to a close, the Department of Tourism (DOT) celebrates a year defined by resilience, recovery, and progress. Significant strides have been made in revitalizing the Philippine tourism sector, setting the stage for sustained growth and global recognition.
Under the leadership of DOT Secretary Christina Garcia-Frasco, the department successfully navigated the ongoing impacts of the pandemic, laying the groundwork for a tourism industry rooted in sustainability, cultural preservation, and inclusive growth. In her year-end message, Frasco expressed pride in the sector’s achievements and reiterated the continuous efforts to elevate Philippine tourism to new heights. “2024 was a year of recovery and growth, and we are now on the path to making the Philippines a premier global destination, with a focus on sustainability, cultural preservation, and inclusive growth for all Filipinos,” she said.The year opened with renewed optimism as Philippine tourism welcomed over 5.6 million international visitors, surpassing expectations and marking a major milestone in the sector's rebound. Tourism receipts for 2024 reached an impressive P7.12 billion, underscoring the industry’s pivotal role in the nation’s economic resurgence. DOT's global marketing campaigns played a key role in restoring the Philippines’ prominence on the world stage. At the World Travel Market (WTM) 2024 in London, the Philippine delegation garnered enthusiastic attention, showcasing the country’s diverse offerings—from eco-tourism to adventure travel experiences. The event paved the way for new international collaborations, further elevating the Philippines’ reputation as a premier destination for leisure, business, and cultural tourism. Frasco and her team emphasized the importance of sustainable tourism and the promotion of emerging destinations, messages that resonated with global tourism professionals and stakeholders alik
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