It’s not just price that’s stopping people buying the latest, huge-screen televisions. Sometimes it’s physics, too.
Not a technical wall, like the “yield” problems OLED TVs had in their early days, when it was difficult to construct a large screen that didn’t have flaws.
“The TV ends up costing them the cost of the TV, plus the cost of the crane. It’s only ultra-rich customers who can afford a TV like that,” he said. But in other parts of the Las Vegas Convention Centre that hosts CES, TV makers are coming up with ways to get huge TVs into people’s houses, even if they’re not conventional TVs.Christopher Mayer, national retail training manager at Hisense Australia, said Hisense encountered the same problem with huge TVs in China, where “apartment dwelling is very prevalent”. That encouraged the company to start making short-throw projectors that could be used in place of conventional TVs.
The company also launched a conventional LCD/LED TV with a 110-inch screen, the ULED X 110, which will be available only in China.In Australia, however, there was not such a big problem with big-screen TVs, said Jeremy Senior, vice president of consumer electronics at Samsung Australia.
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