ARTIFICIAL intelligence (AI) is quickly becoming a necessity for micro, small and medium-sized exporters in the Philippines. For years, exporters have dealt with rising operational costs, complex compliance requirements, and increasingly demanding buyers. But what's changing now is the pace and scale of competition.
ARTIFICIAL intelligence is quickly becoming a necessity for micro, small and medium-sized exporters in the Philippines. For years, exporters have dealt with rising operational costs, complex compliance requirements, and increasingly demanding buyers. But what's changing now is the pace and scale of competition.
For MSMEs, this is more than just a cautionary sign — it's a strategic signal to adapt, and fast. Fortunately, adaptation doesn't require a complete digital overhaul. Exporters can begin with small, focused wins. A furniture maker in Cebu, for instance, can use AI tools to track global pricing trends and automate buyer email responses. This basic integration of ChatGPT and Google Sheets helped the business cut reply time by half and double its order volume in under a year.
Exports: How AI Can Help Msmes Compete Globally
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