AI rise: New tools make PR work smarter, faster

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AI rise: New tools make PR work smarter, faster
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THE landscape of public relations is undergoing a rapid digital transformation, with Artificial Intelligence (AI) now playing a central role in how

Hemant Gaule, Director of SCoRe and co-founder of ACE, speaks at the “Succeed by Mastering AI for PR and Communications” workshop.THE landscape of public relations is undergoing a rapid digital transformation, with Artificial Intelligence now playing a central role in how professionals research, write, and connect with audiences worldwide.

Gaule also recommended several resources for ongoing learning and exploration, including newsletters like The Rundown AI, Future Tools IO, and AI Valley; free courses from academy.openai.com and Deeplearning.ai; and advanced platforms such as Hugging Face and Google AI Studios. Concerns around misinformation, data privacy, and preserving the “human touch” in messaging were discussed extensively throughout the sessions.

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