THIS holiday season, SM mallgoers achieved something truly remarkable with the donation of 50,000 SM Bears of Joy to children in underserved communities.
In partnership with Toy Kingdom, this milestone was part of a record-breaking campaign where 100,000 bears were sold, made possible by the collective generosity of mallgoers who came together to make the season brighter for those in need.An annual initiative of SM Cares, the SM Bears of Joy campaign empowers shoppers to spread holiday cheer by purchasing a pair of specially designed plush bears — one to keep and another to share.
Each donated bear represents the kindness and generosity of a community united in its commitment to giving back.These simple acts of giving spread not only joy but also hope, showing that small gestures can create meaningful change across communities.This initiative also reminds us that the holidays are a time to create special memories, especially for children who may not always feel the season's merriness.
Mallgoers Donate 50 000 Bears Of Joy To Kids In Need
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