SM Supermalls shoppers donated a record 50,000 Bears of Joy to children in need, making this holiday season extra special for those less fortunate.
This holiday season, SM mallgoers achieved something truly remarkable: Donating 50,000 SM Bears of Joy to children in underserved communities. In partnership with Toy Kingdom, this milestone was part of a record-breaking campaign where 100,000 bears were sold, made possible by the collective generosity of mallgoers who came together to make the season brighter for those in need.
Pure joy captured in a single moment thanks to SM Supermalls shoppers who made this holiday season extra special for these kids. An annual initiative of SM Cares, the SM Bears of Joy campaign empowers shoppers to spread holiday cheer by purchasing a pair of specially designed plush bears – one to keep and another to share. This year’s theme, “Hug-a-Mood,” introduced four charming bears: Mikah, the curious explorer; Ash, the gentle and shy friend; Bree, the spirited adventurer; and Ronnie, the creative dreamer. Each bear brought its own personality, symbolizing the warmth and joy of the season. Giving back this holiday season, SM City Urdaneta Central brings joy to the children of Urdaneta City Social Welfare and Development Office with Bears of Joy. Beyond the numbers, the true impact lies in the ripples of care created by this campaign. Each donated bear represents the kindness and generosity of a community united in its commitment to giving back. These simple acts of giving spread not only joy but also hope, showing that small gestures can create meaningful change across communities. Through the spirit of giving, SM City Puerto Princesa spreads holiday joy in Green Island, Roxas, Palawan, with a bear in every hand. SM City Baliwag visits the Dumagat Tribe, bringing festive joy to children in need with every bear gifted. This initiative also reminds us that the holidays are a time to create special memories, especially for children who may not always feel the season’s merrines
Holiday Giving SM Bears Of Joy Charity Community SM Supermalls
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