The value of global advertising revenue from retailer-owned e-commerce sites is growing so fast that the medium, known as retail media, is forecast to exceed television revenue by 2028. | Reuters
Dutch grocer Ahold Delhaize has hit “roughly half” its goal to growfrom businesses beyond grocery stores to 1 billion euros by 2025, an effort focused on sellings on its supermarkets’ websites and monetizing insights on consumer data, CEO Frans Muller told Reuters.
Sainsbury’s, Britain’s second biggest supermarket group, has created Nectar360, which combines its loyalty scheme with marketing services. Alreditional profit from the business by 2026.spend and grow their business,” Mark Given, Sainsbury’s chief marketing officer told Reuters, highlighting the “significant opportunity”.networks in the UK grocery sector alone have the potential to generate 1 billion pounds of profit in about two years.
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