Social media is a double-edged sword that could spell success or failure, or force a community news organization to make a turn for the worse.
“The media is a food chain which would fall apart without local newspapers.” – John Oliver
In a country report written by veteran journalist and UP professor Yvonne Chua, television is still the most popular medium in the Philippines, but the latest report showed a “steady growth of online news consumption including heavy news use on a range of social platforms.” NEWSROOM ADJUSTMENTS. Aksyon Radyo-Iloilo newsroom led by News Director May Ortega is a hub of traditional news gathering, writing, and social media operations. Photo by Francis Allan AngeloOrtega said a nephew in Canada suggested that their station should have its own Facebook account for added avenue to more listeners, especially Ilonggos abroad. They converted the Facebook account into a page in 2013 to acquire a bigger audience.
“Before, all we had to do was talk, now we have to learn how to write in Hiligaynon, dabble in graphics, and master the operation of all types of cameras because of the demands of multimedia operations. It’s a steep learning curve for most of us,” she added.publisher Lawrence Clark Fernandez said it was imperative for the paper to improve its website and Facebook account to keep up with audience preference.
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