How did former 'PBB' star Kian Kazemi shift from showbiz to now owning Izakaya Hamachi, a Japanese hidden gem in Salcedo Village? Here's what he learned along the way.
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With the warmth of the staff and the comforting simplicity of the ambiance, Izakaya Hamachi immediately makes you feel welcome, offering a sense of class yet casualness that reflects its mission: no frills; just high-quality, honest food. Inspired by their grit, young Kian worked at his father’s carpet shop in Pasay Road, earning his arcade money from sales. Later, he took to selling NBA cards and even sandwiches in school to support himself. He even tried out for TV commercials. “I remember giving my mom my first paycheck from my first TV commercial and saying with conviction, ‘There is more to come,’” he recalled.
He made sure the food was “consistently delicious,” attributing the brand’s staying power over the years to “not cutting corners, using quality ingredients, and offering value for money.” At the center of it all are his parents, who supported a young man’s dream and goal to run a family-run business that would stand the test of time. For that, Kian is forever grateful.Building something new
“He showed me the way to achieve authenticity and preserve traditional techniques in handling sushi and sashimi using the freshest and quality ingredients,” Kian said. He also delved into natural farming and learned more about the importance of food’s origin — from the soil to the fermentation processes that create nutrient-dense food.
But transitioning from Persian cuisine to Japanese was no easy feat; it was a complete 360-degree shift, Kian admitted.“The hardest part was staying focused on building the brand while tuning out the doubters. I had to drown out the noise and trust that it was possible to create my dream passion project, even though it was well outside our comfort zone in terms of cuisine,” Kian said.
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