Part 1 of 2
HEIGHTENING the general public's awareness of the importance and affordability of interior design. Differentiating its professional practitioners from architects and interior decorators. Bringing elegance and dignity to low-cost housing, government buildings, and other structures that had long been dismissed as aesthetically irredeemable. Then, finally placing Philippine interior design on the global stage where it can compete and be acknowledged and respected.
It means doing a deep dive into what the customer brand stands for and what the client's shareholders and partners need and ensuring that each aspect of the design — the colors, the stairs, the doorknobs, the furniture, just to name a few — tells the theme consistently and unifyingly.
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