Inbound tourist arrivals in the Philippines reached 5.95 million in 2024, exceeding 2023 figures but falling short of the 6 million target. Despite a slower recovery in Chinese tourism, visitor receipts surged by 41% to P760 billion, surpassing the DOT's revenue target. The growth highlights the Philippine tourism industry's resilience and contribution to the nation's economy.
INBOUND tourists reached 5.95 million in the full year 2024, missing even the 6-million target of private analysts and tourism stakeholders.
The arrivals in 2024 were just 9.15-percent higher than the arrivals in 2023, but 28-percent less than the prepandemic 8.3-million arrivals. Foreign guests were just 8.7-percent more than the 5 million who arrived in 2023, with the arrival of Chinese tourists still remaining sluggish, while balikbayans were 14.16-percent greater than the 447,082 who arrived in 2023.
Still, the DOT aims to revise its NTDP 2023-2028 this year due to its missed 7.7-million arrivals target in 2024. Even private analysts had predicted 6-million arrivals instead. The agency had also pinned the recovery of the tourism sector to the arrival of 2-million visitors from mainland China, but its poor economy, and the ongoing diplomatic tensions between Manila and Beijing over the West Philippine Sea hampered their travel.Meanwhile, the DOT data showed only tourists from Singapore, Canada, and Australia coming close to their prepandemic numbers, but the rest of the country’s top source markets continued to record double-digit decreases.
Philippines Tourism Arrivals Visitor Receipts Economic Growth
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