What do GCash, PayPal, Maya, Bear Brand, Yakult, Milo, YouTube, Netflix, ABS-CBN, Jollibee, McDonald’s, and Mang Inasal have in common?
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E-wallet GCash emerged as the most valuable brand among payment networks, followed by Maya and PayPal. GCash’s Chief Marketing Officer Neil Trinidad cited the company’s push for financial inclusion and constant innovation for its success. These include the GCash’s GCredit and GLoan offerings to address users’ financial constraints.As of August, Globe Telecom’s e-wallet platform was valued at $5 billion.
Kantar Philippines’ Group Head Ed Dacanay said the leading fast-food brands successfully differentiated themselves from the competition through meaningful experiences. Dacanay offered Jollibee as an example, as it leverages its strong connection to Filipino culture to grow its market share.The study also found that the top fast-food chains embraced technological advancements, such as ordering kiosks, and offered innovative menu items to stay relevant.
The BrandZ study also found that effective differentiation is crucial for enhancing brand visibility and relevance among consumers.
ABS-CBN Digital Marketing Fast-Food Restaurants Financial Technology Netflix Public Surveys Youtube Business Corporate
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