Apple chief executive Tim Cook gave what he called “a sneak peek” of the tech giant’s plans to transform television viewing and jump into the streaming business Netflix has pioneered.
NEW YORK — Apple trotted out few details on its long-awaiting streaming service on Monday, but it didn’t skimp on high-wattage celebrity.
The service, dubbed Apple TV Plus, will debut in the fall in more than 100 countries and feature ad-free original series and films. Cook and Apple declined to say how much the nascent streaming service will cost. It was unveiled as an extension of Apple’s redesigned TV app, which will bundle third-party services like HBO, CBS and Showtime, along with a user’s cable subscription and some streaming services like Hulu. Netflix has said it won’t partake.
“It’s not just another streaming service,” said Zack Van Amburg, who along with Jamie Erlicht was hired away from Sony TV to head Apple’s video programming. — Oprah: Winfrey said she has two documentaries in the works for Apple TV Plus and is planning “the most stimulating book club on the planet.” The TV personality, whose book club choices have made dozens of works into instant bestsellers, said the Apple broadcast will include streamed conversations with authors. Winfrey already has her OWN network and “O” magazine where she still makes book picks, most recently Michelle Obama’s “Becoming.
— “Little America”: Kumail Nanjiani unveiled this anthology series based on true-life tales of immigrants or children of immigrants from across the country. “This is no such thing as the other,” said the comedian-actor-writer. “There is only us.”
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