Apple shifts strategy to subscription video, news, gaming services and new credit card GlobeTechnology
Tim Cook, Apple's chief executive, announces new streaming services at the Steve Jobs Theater on the Apple Park campus in Cupertino, Calif., on March 25, 2019.Apple Inc., a company that became a trillion-dollar behemoth on the popularity of its sleek and high-priced devices, is banking its future on subscription services.
The move into subscription video and news marks a major change in strategy for the technology giant, which has long focused on selling premium smartphones, laptops, tablets and music players to its legions of devoted followers. Hollywood personalities including Oprah Winfrey, Steven Spielberg, Reese Witherspoon, Jennifer Aniston and producer J.J. Abrams all announced plans for new television shows for Apple’s subscription video service.
Publishers will have access to aggregated data on subscribers, such as general demographic information and details on what articles are read and when, but won’t have access to personal information on readers. Readers will be able to see back issues of many magazines, but will only be able to read the most recent three days of newspaper content.
Apple purchased the magazine-subscription service Texture last year from a partnership that included Rogers Media, and redesigned it to be optimized on mobile devices.
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