Apple is expected to announce Monday that it's launching a video service that could compete with Netflix, Amazon and cable TV itself.
It's a long-awaited attempt from the iPhone maker, several years after Netflix turned "binge watching" into a worldwide phenomenon.
Apple is making the announcements at its Cupertino, California, headquarters during an event likely to be studded with Hollywood celebrities. But Apple remained focused on making on gadgets: iPhones, iPads, computers and its Apple TV streaming box for TVs. Apple co-founder Steve Jobs began toying with the idea of building a powerful TV business, but he couldn't pull it off before his death in 2011. It has taken his successor, CEO Tim Cook, nearly eight years to draw up the script that the company will now try to execute.
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