Broadcast rights for Brisbane Olympics go down to the wire
Nine Entertainment Co has won the race for rights to air the next wave of Olympic Games events, including Brisbane 2032, after submitting a higher bid than incumbent broadcaster Seven West Media.
Seven and Nine declined to comment. The IOC was approached for comment. Nine owns a range of television, radio, streaming and publishing assets, including this masthead. Olympic Games are usually a loss-making event for a television network. In 2017, Seven wrote down the value of the games by $70 million . And, despite it breaking audience records in 2021, the Tokyo 2020 Games still led to a $50 million loss for the network. Production costs about $150 million. Seven told staff on Friday evening that it had pulled out of the race because the economics of a deal did not stack up.
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