Nine Entertainment Co has won the race for rights to air the next wave of Olympic Games events, including Brisbane 2032, after submitting a higher bid than incumbent broadcaster Seven West Media.
International Olympic Committee officials visited Australia earlier this year and are set to finalise an agreement for rights with a local television network in the coming weeks. Nine offered more than $300 million for the next three summer games and the winter events during that period - a figure significantly above Seven, according to sources familiar with the situation who spoke on condition of anonymity because negotiations are confidential.
The IOC’s bid deadline passed at a key juncture for the Australian television industry. Cricket Australia is finalising its broadcast arrangements, with Paramount currently considered the frontrunner. A deal before Christmas is now considered unlikely. The Tokyo 2020 Olympic Games broke ratings records for Channel Seven. But the company still made a loss.IOC officials spent two days in Sydney last month meeting with the country’s largest commercial television networks about broadcasting the next group of events which includes the Paris 2024 Olympics, the Los Angeles 2028 Olympics and the 2032 Olympics in Brisbane, as well as the Winter Olympic Games over this period.
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