Television manufacturers could soon be legally required to display Australian broadcasters ahead of global streaming platforms like Disney+ and Netflix.
Television manufacturers could be compelled to promote the free-to-air broadcasters’ apps and TV signals on their device’s home screen under a proposal to level the playing field between global streaming services and Australian content and news.
, the organisation that represents the broadcasters, has described it as “the single most urgent regulatory issue facing broadcasters”., the size of free-to-air audiences has “declined substantially”. Although that has been offset by people watching on the networks’ own apps – like 7plus, 9Now, 10 Play and ABC iview, the government noted it is not clear whether that will continue and it may threaten the viability of local broadcasters.
The second would create a “fair and reasonable” bargaining obligation for those who manage TV devices and could mandate mediation.The third, described as the “must-carry framework”, would force TV devices to make local TV services and apps available on the home screen. The proposals could be overseen by the Australian Competition and Consumer Commission or the Australian Communications and Media Authority, or a combination of the two.Legislating rules around “prominence” was an election commitment by Labor, and the government said it would like to share its plan in mid-2023.
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