In a landmark ruling, Michael Jordan wins an eight-year legal battle with a sportswear brand that used the Chinese translation of his name.
ICON. Retired Chicago Bulls player Michael Jordan still has a huge following in China. Photo by Vincent Laforet/AFP
The landmark ruling, made late last month, prohibits the Fujian-based Qiaodan Sports from using the Chinese translation of Jordan's name, Qiao Dan. In 2016, Jordan won the right to his name in Chinese characters, but the Supreme Court upheld the firm's right to use its trademark"Qiaodan" in Romanised English.
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