RECENTLY, I was invited to speak to a group of small business owners and aspiring entrepreneurs at a webinar hosted by the University of the Philippines Institute for Small-Scale Industries. The focus of my talk was on navigating the digital transformation that many small businesses are currently facing.
With the rise of e-commerce, many companies are grappling with the challenges of declining foot traffic, increased competition, and the technical hurdles of setting up an online presence. These challenges present an opportunity for businesses to pivot and thrive in the new digital landscape.I recently visited the National Trade Fair as part of the Kapatid Mentor Me Program mentors team who went around the exhibit catching up with KMME alumni and DTI-supported entrepreneurs joining the event.
If you feel unsure, consider hiring a freelancer for a few hours to assist with the initial setup. This small investment can save you time and ensure that your online store is functional and user-friendly from the start. To address logistics challenges, start by focusing on local deliveries, where you have more control and can ensure a smooth process. Use local delivery services like GrabExpress or Lalamove, which are reliable and well-regarded in urban areas across the Philippines.
E-Commerce: Reviving Sales Post-Pandemic
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