Navigating the economics of the longest Christmas: Yuletide festivities fueled by skyrocketing inflation

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Navigating the economics of the longest Christmas: Yuletide festivities fueled by skyrocketing inflation
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The longest Christmas celebration in the world will begin in the Philippines in a few days. And the oft-repeated joke that the popular Christmas song written by a sugar baron will reappear on the country’s airwaves during the start of the so-called “ber” months will soon come true.

Some households will also begin adorning their homes with decorations that celebrate the most wonderful time of the year as early as the first week of September.

Some of the popular food items that appear on the Noche Buena spread are pork ham, noodle dishes and barbecue. Prices of these items are usually higher in December because of strong demand. In recent years, even produce used in making popular Filipino dishes, such as onions, skyrocketed to unprecedented levels.While the inflation rate for food and nonalcoholic beverages decelerated to 5.4 percent in December 2023, from the previous year’s 10.

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