MR.DIY, a leading home improvement retailer, made a vibrant splash at the Sinulog Festival 2025, captivating attendees with its Familyhan-themed activities and promotions. The brand celebrated Cebuano culture, crowned Sinulog Idol and Queen, hosted interactive games, and showcased its commitment to the community.
Leading home improvement retailer MR.DIY made a significant impact at the Sinulog Festival 2025, engaging festival attendees with exciting activities through its Familyhan initiative. As a Bronze Sponsor of the festival, MR.DIY embraced the theme 'One Beat, One Dance, One Vision' to celebrate Cebu ano culture and community spirit. MR.DIY celebrated the world-class talent of Cebu by crowning Santander, Cebu 's Crizalina 'Zal' Cabanas as the MR.DIY Sinulog Idol 2025 and Season 16 Grand Champion.
Cabanas impressed audiences with her musical expression and exceptional skills, securing the top spot in the competition. Additionally, MR.DIY crowned Ms. Nadine Faith McCoy as the MR.DIY Sinulog Queen 2025 on January 17th. McCoy, a beauty from Talisay City, Cebu, captivated audiences with her graceful performance, earning the title of 3rd Runner Up in the pageant.MR.DIY went all out to provide an unforgettable Familyhan experience at Sinulog 2025. It hosted exhilarating and interactive games during its Nightly Show at Fuente Osmeña, featuring popular games like 'The Price is Right: Walay Hangyo Edition' and 'Find Your Familyhan Favorites'. Attendees enjoyed their favorite MR.DIY products and were treated to a special performance by Cebuana music sensation, Karencitta. MR.DIY also incorporated Familyhan into the highly anticipated Sinulog Grand Parade on January 19th. A float showcasing a MR.DIY store symbolized how the brand delivers variety, value, and convenience as the go-to Familyhan choice across Cebu and the Philippines. Adorned with colorful flowers representing unity and culture, the float embodied the vibrant Sinulog spirit and MR.DIY's connection to Filipino hearts.Cebuanos also had easy access to their Familyhan favorites with MR.DIY selling booths at Fuente Osmeña and Plaza Independencia, adding to the enjoyment of families and friends celebrating the Sinulog festivities. MR.DIY stores in Cebu City offered a Mix and Match Promo as part of their Sinulog 2025 participation. Customers had the opportunity to grab amazing deals on a wide range of products. This Cebu City-exclusive promotion also included a chance to win exciting prizes by playing the Mix and Match game with a minimum spend of P500.This year's festivities mark the third year of MR.DIY's involvement in the Sinulog Festival, solidifying the brand's dedication to supporting local culture. With 15 stores in Cebu City, 50 stores in Cebu Province, and 160 stores across Visayas, MR.DIY remains a reliable partner for local communities, bringing Familyhan needs closer to Filipino homes. For more information about MR.DIY's latest offerings, visit www.mrdiy.com/ph or follow @mrdiy.philippines on Facebook, Instagram, and Tiktok. Find the nearest MR.DIY store at www.mrdiy.com/ph/storelocator
Festivals MR.DIY Sinulog Festival Familyhan Cebu Philippines Community Culture Promotion Competition
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