Perfetti Van Melle Philippines partnered with PCX Markets to transform over 1,000 kilograms of plastic waste into 100 Mentos benches, distributed to bus terminals across the country. This initiative, part of the Mentos 'Yes to Fresh' campaign, aims to provide a refreshing experience for commuters and promote a circular economy for plastic.
In preparation for the upcoming holiday season when millions of Filipinos will travel to their provinces, Perfetti Van Melle Philippines — through its partnership with PCX Markets — has transformed over 1,000 kilograms of plastic waste into 100 Mentos benches, and distributed these to bus terminals nationwide.
The initiative is part of its Mentos 'Yes to Fresh' campaign, which aims to provide some much-needed freshness to commuters in major bus terminals in Batangas, Naga, Bacolod and Cagayan de Oro. The Mentos benches, which will remain as permanent fixtures at the bus terminals, also offer a fresh lease of life to plastic waste that might have otherwise ended up in nature or landfills. 'As so many Filipinos enjoy our products every day, we have a unique opportunity to help drive positive change. By integrating sustainability into our brand plans, brands like Mentos can bring joy to consumers while also supporting the development of a circular economy for plastic in the Philippines. These 'refreshing' Mentos benches, made entirely from recycled plastic waste, are a great example of how this can be done,' said David Roos, Perfetti Van Melle Philippines' managing director. Perfetti Van Melle has a strong commitment to sustainability and reducing its environmental footprint globally. The company continues to reduce plastic in its packaging and is dedicated to finding meaningful alternatives to plastic packaging materials
Sustainability Plastic Waste Recycling Circular Economy Philippines
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