Production of all-new, PH-made Tamaraw starts

LOCAL production of a new version of the iconic Toyota Tamaraw has begun, with sales targeted to start in January.

Toyota Motor Philippines on Thursday staged a ceremonial rollout of the Next Generation Tamaraw , which will be the third model produced at the carmaker's Sta. Rosa, Laguna facility along with the Vios subcompact sedan and the Innova multi-purpose vehicle. Production marks the return to the Philippine market by the Tamaraw , which was introduced in the '70s and sold up to the '80s and served as workhorse for many Filipino businesses.

With an introductory price of below P800,000, TMP officials said the model would be a game changer for their commercial vehicle sales.'It's been a long dream for Toyota, and after three years, we made it happen today,' TMP President Masando Hashimoto told reporters.Hashimoto acknowledged the presence of competitors like Mitsubishi and Hyundai in the segment and said that Toyota was looking to again develop its image as a commercial vehicle maker.

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TheManilaTimes /  🏆 2. in PH

Of All-New PH-Made Tamaraw Starts

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