At the press launch of Iskaparate.com, held on October 15, 2024, at Overdoughs Café in Ayala Malls Circuit, Makati, media representatives and industry
The event, designed to introduce Iskaparate’s features and benefits, was a key moment for the platform as it officially made its entrance into the digital marketplace. The demo gave an all-around tour of the website, includingactivated using an e-gift certificate. Attendees engaged with the demo through experiential navigation accompanied by an open forum about the platform’s overall operation.
“Iskaparate.com was born during the darkest days of the COVID pandemic when micro and small entrepreneurs lost their physical stores to the brutal lockdowns. We then created an online platform that would allow these entrepreneurs to resume their businesses.” Attendees included a mix of media professionals and industry partners eager to see how the platform could potentially impact and transform the digital commerce landscape forIn the modern era when a unique driving force can define the success of an online platform,made a strong impression with its mission to empower small business owners. In her talk,“We share a vision to support the growth of MSMEs.
“Iskaparate started as a B2C , but now, we are proud to showcase that our website already features B2B, offering grocery items and personal care products. This would benefit the sellers we have whose products are not able to sell because of competition.” Using an e-gift certificate, the demo walked participants through the entire buying process, from selecting products to completing transactions. This hands-on demonstration allowed the attendees to explore different aspects of the platform in real time. This feature of the launch allowed for an in-depth understanding of how the platform operates from a customer perspective.
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