The cosmetics and personal care market is massive in the Philippines. In 2023, Statista estimated revenue from this segment to be $2.94 billion, dominated by international brands.
Today, local beauty products are taking center stage in retail shops, malls, and online marketplaces as demand grows for customized products formulated for Filipino skin.
As a beauty and wellness content creator in 2016, she reviewed makeup brands with complete transparency, discussing products’ pros and cons, earning her trust among loyal followers. “I believe that every one of us deserves to find a blush shade, a lipstick shade, a powder that would match our skin tone and undertones. So, those were my driving forces to pursue my cosmetic brand,” she says.
Entrepreneurs often identify market gaps, but not all capitalize on them due to cost or risk. Local cosmetic brands lacked the inclusivity she desired. Seeing an unmet demand, she went for it. She launched 12 shades of bases with a six-month-old brand, surprising the market. To date, her foundation line has 30 shades.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Sining Filipina Returns for Second Year, Empowering Filipina ArtistsSining Filipina, an art competition organized by the Zonta Club of Makati and Environs, is back for its second year, aiming to highlight the talents of Filipina artists. The competition encourages women of all ages to submit mixed-media paintings, with a focus on creating a diverse and competitive pool. Ten winners will share cash prizes totaling approximately P500,000, and their works will be displayed at SM Aura in Taguig City during Women's Month.
Read more »
From lowlands to highlands in Scotland | Benjamin Locsin LayugOne of the highlights of our visit to the Scotland was our whole-day Scottish Highlands Tour which began in Edinburgh, Scotland’s capital city, and culminated in the lake home of a legendary and elusive monster – Loch Ness.
Read more »
First Reina Filipina North America pageant to choose region's Filipino rep for Miss Universe PHLThe first-ever Reina Filipina North America pageant is happening this Saturday, January 25, 2025 (January 26, Manila time) at the Palladium Times Square in New York City.
Read more »
Filipina CEO Circle kicks off 2025with inspiring general membership meetingTHE Filipina CEO Circle (FCC) kicked off 2025 with its January general membership meeting on Jan. 16 at the Manila Golf and Country Club. The event brought together 55 accomplished Filipina executives to foster mentorship, collaboration, and empowerment.
Read more »
Filipina CEO Circle Kicks Off 2025 with Inspiring January MeetingThe Filipina CEO Circle (FCC) hosted its January general membership meeting on January 16th at the Manila Golf and Country Club, bringing together 55 accomplished Filipina executives. The event featured a keynote speech on impactful speaking, curated giveaways, and a raffle with exciting prizes. Sponsorships from FCC members and generous donations from various companies highlighted their commitment to Filipina leadership and empowerment.
Read more »
Filipina Beauty Queen Deanna Marie 'Dia' Mate to Compete in Reina Hispanoamericana 2025Singer, songwriter, and model Deanna Marie 'Dia' Mate will represent the Philippines at the Reina Hispanoamericana 2025 pageant.
Read more »