LG's WebOS has evolved from a smart TV operating system into a versatile platform, driving growth across multiple industries. With an install base of 220 million devices, WebOS is now expanding into automobiles, smart monitors, and gaming.
Matthew Durgin, VP of Content and Services at LG Electronics, outlines WebOS's evolution from a TV operating system to a versatile platformOriginally a smart TV OS, WebOS has expanded into new industries like automobiles, smart monitors, and gaming, with an install base of 220 million devices globally.
LG acquired ad-tech company Alphonso in 2021, leveraging AI to refine targeted advertising and offer data-driven insights for advertisers. The connected TV advertising market is on an upward trajectory and is projected to grow from $21 billion in 2021 to $65 billion by 2027. Durgin emphasized the potential of this market:"As we move into streaming, we're witnessing a transformation in advertising. WebOS's role is to capitalize on this trend, providing a seamless and dynamic platform for advertisers to reach audiences globally.
LG is partnering with TV and original equipment manufacturers worldwide to expand its install base. This includes promoting WebOS on devices beyond smart TVs, such as automobiles and smart monitors.
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