A remarkable ascent in the corporate ladder fills the professional social-media page of Lazada PH’s CEO Carlos Otermin Barrera. Know more:
The native of Madrid, Spain, indicated that he completed the Bachelor in Business Administration Bilingual program from the Universidad Carlos III de Madrid in just three years, becoming the first student to finish a Bilingual program in less than the nominated timeframe.“I found higher education too theoretical, and started getting bored after the first year,” Barrera said in an exclusive interview. “I was expecting university to be more practical, with different internships and business cases.
Following his expedited time in business school, Barrera immediately started working as a consultant at 20 years old. He entered the finance industry, partly because it was “the sexy thing to do back then,” Barrera said, laughing, at the sidelines of a recent Lazada event. Barrera onboarded Lazada in 2015 as VP, Head of Sales. When he joined the e-commerce platform’s Philippine division, he carried over his mission of making innovative solutions to work in the country, which they’re bringing from China and learning from Alibaba. After all, technology, as he always believed, is the “great equalizer.”
“The way we think about 11.11 is not just about that day, but the event that leads to Christmas season in the Philippines,” he said. “That’s why 11.11 is so big in the Philippines, bigger than anywhere else, and we want to keep the excitement going until the Holiday season.”
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