SM Supermalls partnered with Autism Society Philippines, SM Cinema, and GMA Pictures to host a successful sensory-friendly screening of the award-winning film 'Firefly' for National Autism Consciousness Week, creating a heartwarming and inclusive movie experience for over 2,000 participants.
SM Cares, SM Cinema, Autism Society Philippines (ASP), and GMA Pictures collaborated to host a successful sensory-friendly screening of the award-winning film 'Firefly' on January 17, 2025, in celebration of National Autism Consciousness Week . Over 2,000 participants, including children on the autism spectrum and their families, enjoyed a heartwarming and inclusive movie experience across 10 SM malls nationwide.
The 'Lights Up, Sounds Down' event went beyond typical entertainment, prioritizing the unique needs of attendees on the autism spectrum. By adjusting lights and volume, creating a relaxed atmosphere, and allowing for movement and vocalizations, the screening empowered participants to enjoy the film at their own pace and comfort level. ASP Chairman Emerita Dang Uy Koe expressed the community's deep appreciation for the inclusive environment, stating, 'Every time we visit SM malls, we deeply feel the acceptance, accommodation, and appreciation. It is the norm here.' SM Cares Program Director for Disability Affairs Bien Mateo echoed this sentiment, emphasizing the company's commitment to creating spaces where everyone feels valued, respected, and included. Positive feedback from families confirmed the event's success, with many highlighting the joy and comfort the inclusive environment provided. This powerful experience underscores the importance of catering to the needs of the autism community
Autism Inclusive Cinema Sensory Friendly SM Cares National Autism Consciousness Week
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