If price is right, 55 percent of Filipino adults are ready to shop year-end sales.
I wrestled with this for weeks and finally surrendered during the 10.10 sale when the price was slashed by 30 percent. Add to that a free shipping voucher, plus 10 percent discount from the website, and another 10 percent rebate from my credit card and I walked away feeling like a shopping winner.
Some 2,015 Filipino adults participated in the Google-administered survey, which used an online convenience sample that is then weighted to ensure the respondents proportionately represent the general internet population. Looking at the ages of the respondents, the 35-44 year olds are the ones most likely to take an interest in the sales events. Meanwhile, the 18-24 year olds are least likely to take part with just 48 percent saying any type of discount could catch their eye.
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