Moviegoing audiences chose the horror movie over the romantic comedy to kick off the month of October. Know more:
. Horror movie audiences are generally front-loaded, dropping off steeply after the first weekend, while something like, which got great reviews and an “A” CinemaScore, suggesting strong word-of-mouth potential, is a movie that could continue finding audiences through the fall. It is not unusual for R-rated comedies to open modestly and catch on later.
“Everyone who sees it absolutely loves it,” said Jim Orr, Universal’s president of domestic distribution. “Billy Eichner, [director] Nick Stoller and Judd Apatow have created a movie that’s heartwarming and hysterically funny.”is significant for being the first gay rom-com given a wide theatrical release by a major studio, as well as the first studio movie starring and cowritten by an openly gay man.
Since premiering at the Toronto International Film Festival last month, the film has gotten stellar reviews from critics and also been the target of “review bombs” on IMDB. The site last week removed hundreds of one-star reviews forthat were logged before the film was released. It’s also hard to compete with a new horror movie in October., written and directed by Parker Finn in his directorial debut, stars Sosie Bacon as a therapist haunted by smiling faces after a traumatic event.
According to exit polls, 52 percent of the audience was male and 68 percent were ages 18 to 34 for the R-rated film. Playing in 3,645 locations,started strong with $2 million from Thursday night previews, too, and had a 4 percent uptick Saturday, which is almost unheard of for genre films that usually decline after the first night.“It’s remarkable, particularly when you take the budget into account.
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