Change leadership is required to successfully react to opportunities for growth. Know more:
Change leadership is required to successfully react to opportunities for growth. To a certain extent, changes in the private sector are easier to attain, yet, according to leadership guru Dr. John P. Kotter, 70% of all major change efforts in private organizations fail because of the lack of holistic approach. In his article entitledDr. Kotter shared his 8-Step Process where organizations can increase their chances of success of changing towards their prescribed direction.
I think the best way to succeed at establishing true urgency in people is to “aim for the heart.” Leaders should connect to the deepest values of their people. Hitler did that during the Nazi regime where his master propagandist Goebells presented a “business case” to convince most Germans that Jews are scums of the world.
But in the business world, this small group of people, referred by Kotter in step 2 in change management, is called a Guiding Coalition. Once the urgency to change is established, there must be a group with enough power and commitment to lead the change. In Franklin Baker Company of the Philippines, the oldest Philippine company that produces desiccated coconut products, mainly for export, appears to make the most significant shift in its business model.
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