The “Made in Korea” green tracksuits and pink jumpsuits worn by characters in Netflix’s global hit “Squid Game” have proven a pre-Halloween bright spot for a South Korean garment industry struggling during the pandemic.
” have proven a pre-Halloween bright spot for a South Korean garment industry struggling during the pandemic.
Kim says her annual sales of 1.5 billion won plummeted to a third of what she used to make after the COVID-19 pandemic hit. Most of her orders came from Japan but travel restrictions forced her to shut down in August and September. The South Korean garment industry had been in decline even before the pandemic with higher wage levels making it difficult to compete with China, Vietnam or Indonesia.
“The two years of COVID have been a tough time for domestic fashion corporations,” said Seongbuk Mayor Lee Seung-ro. “, which has become a global sensation, has also made tracksuits popular domestically, leading to a flood of orders.”tracksuit was selling for 30,000 won in Namdaemun Market, the country’s largest traditional market where stock ranges from kitchenware to jewellery.
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