Price freeze policies brought in last year by Woolworths and Coles are coming to an end, even as indicators show that the price of some products and produce is continuing to rise
Price freeze policies brought in last year by Australia’s major supermarket groups Woolworths and Coles are coming to an end, even as indicators show that the price of some products and produce is continuing to rise.for the second half of 2022. However, many of these guarantees were only slated to last until the end of December or January, meaning the policies are now approaching their expiration dates.
While fresh produce prices had moderated a bit towards the end of the year, the prices of dry and packaged items has continued to rise, analyst Shane Cousins said in a note to clients. The group is taking a seasonal approach to its discounts, and has recently rolled out a price reduction program across 300 grocery staples that are regularly purchased during the summer months.
An earlier campaign also locked the prices of more than 1,000 items at Coles. The prices of some of these products will stay frozen until later this year.
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